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This Is Lelo’s Next Toy. No Foolin’!

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by thepleasurechest

gasm

Needless to say, we got a kick out of Jimmyjane’s elaborate April Fool’s stunt– the unveiling of The Gasm, “the world’s first eco-friendly, self-assembly vibrator.” Made of recycled tires and wood pulp, Lelo’s Gasm was said to use a hand crank to charge the battery. It also came with a set of assembly instructions that look torn from the pages of an Ikea instruction manual. It was a brilliant prank, a master troll. The press release, sent just a few days before April 1st, successfully fooled The Daily Mail .

But the real punchline to this joke is that the faked Gasm was so popular, it inspired Lelo to consider making a real one. Fast Company spoke to Steve Thompson, Lelo’s global head of marketing about the unexpected success of the Gasm:

Looking at the reaction to their little prank, they wondered if it was as farfetched as they had assumed. Recycled wood pulp is “not ideal,” according to Thompson, and as for recycled car tires? “I think we would stick firmly to silicone in that respect.” But using 100% recycled materials, a hand-cranked power system and a disassembled, low-packaging delivery: each of these are “100% achievable.” His product designers are now working on a product that would embrace all of these “eco-friendly” features. GÄSM, the joke, may become a reality and soon.

We can’t wait to see if Lelo’s elaborate joke becomes the next eco-friendly sex toy. We’re also wondering if there’s any interest in the NoseBanger.

 

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