​Woman and Non-Binary Owned Sex Toy and Wellness Brands

THIS ENTRY WAS POSTED ON March 7, 2024 BY The Pleasure Chest.

International Women's Day

March is Women’s History Month and March 8th is International Women’s Day! To celebrate, we’re doing a deep dive into all the brands and products we carry that were/are invented, owned and run by women and non-binary folks. From powerful wand massagers to pack-and-play dildos to vibrating jewelry, these woman-owned brands have created some of the most innovative products that have come out on the sex toy market in a decade.

Along with highlighting some of these brands’ best products, we also wanted to draw attention to the impact these women and brands have had on the pleasure products industry in general, as well as the individual work they’re all doing to make this world a better place for us all. Destigmatizing painful sex, suing for sexist ad policies, funding humanitarian non-profits and normalizing pleasure practices are just a few of the things the folks on this list are doing on a day-to-day basis. These are things that help ALL of us, and that deserves some celebration!

Happy International Women’s Day, y’all! Now let’s get into exactly why these women/non-binary individuals and brands are the big deals that they are.

COTR

Alicia Sinclair founder and CEO of COTR

Founded by Alicia Sinclair, COTR is an umbrella of high-end tech savvy brands that includes Le Wandb-Vibe and Cowgirl. Each brand of toys does something a little different (which we’ll dive deeper into in a bit.) But there are certain features that are shared between them. Each brand that makes up COTR is complete with products that are modern and luxurious versions of classic sex toys that have been around for decades. What Alicia Sinclair does with COTR is look at gaps in the market and improve upon existing products. She’ll take a product that has been well-loved by customers, but maybe not so well-loved by manufacturers, and pour some love into the creation side of the equation.

Alicia has more than 16 years of experience in the Sexual Intimacy Industry. Alicia is a Certified Sex Educator, Certified Sexuality Coach, and is a member of the World Association of Sex Coaches. In 2017, she was awarded the prestigious XBIZ Exec Award for Businesswoman of the Year, an honor that recognizes courage, ambition and drive to build or lead a thriving sex industry business.

COTR understands that there are customers who want their toys to be not only high quality and long lasting but also beautiful and exciting! That’s what all of COTR’s products offer that brands that have been around for years unfortunately lack. Let’s get into each brand individually and see what each one specifically brings to the table…

Le Wand

Le Wand All that Glimmers Glitter Wand

Le Wand is a premium brand of personal vibrating massagers that brings a much-needed makeover to the wand massager sex toy category. Historically, wand vibrators have been large, unwieldy devices with a sort of medical look and color grade. Wand massagers were the first handheld style of vibrator, with the Hitachi Magic Wand being the first to gain mass popularity in the late 60s and early 70s, and unfortunately there hadn’t been much of a change to their look, size and functionality since then apart from minor improvements. Enter: Le Wand.

Le Wand breathes life into the classic wand massager with a sleeker look and more thought put into the technology of the toy. Many folks on the Pleasure Chest staff jokingly refer to Le Wand as the Apple product version of the classic wand—and for good reason! Offering multiple colorways and made with high-quality materials, Le Wand provides a wand sex toy to those who want their toys to be as beautiful as they are functional.

Since the launch of the original Le Wand as well as various versions such as the plug-in and mini, Le Wand has created a line of wand attachments as well as chrome bullet vibrators and even stainless steel G-spot toys to fill up their ever-expanding luxury catalog.

b-Vibe

b-Vibe Snug Plug blue

b-Vibe is what happens when education and quality meet fun and function. Noticing a gap in the anal toy category that takes advantage of the modern technology available to us now, Alicia Sinclair created b-Vibe, a line of anal products that are tech-forward while still remaining user-friendly and accessible. b-Vibe is the result of years of research, utilizing innovative designs to address specific sources of anal pleasure that often go ignored.

b-Vibe also emphasizes one thing other anal toy brands have historically overlooked: the education aspect of anal play. Each b-Vibe item comes with information on how to safely engage in anal pleasure both in general and with the specific toy purchased. The brand also created their very own Anal Academy, a database on the b-Vibe website that includes comprehensive guides, how-tos, engaging videos from sex educators and more. They even have their own podcast: The Plug Podcast!

b-Vibe started with the iconic Rimming Plug—a vibrating anal plug that features spinning beads in the stem that mimic the sensation of rimming. Since then, b-Vibe has branched out into various styles of anal toys including training kits for both beginners and advanced players as well as hygiene items and their iconic line of weighted Snug Plugs!

Cowgirl

Cowgirl Sex Machine in black

The Cowgirl is a premium sex machine that you sit on like a saddle (hence the appropriate name!). It’s similar to the classic world famous Sybian machine that’s been around for ages, since the early 1980s to be exact. The Cowgirl was designed to uplift this iconic technology with a more luxurious look and a more comfortable fit that could accommodate a wider spectrum of users. COTR offers a selection of attachments that are more versatile and made in modern colorways with high-quality materials that are built to last.

The Cowgirl is padded and angled for ergonomic comfort so it can be used for longer periods of time. It’s made with vegan leather, a long-lasting material that’s optimal for easily keeping squeaky clean. It also includes a non-slip silicone base to keep the machine safely secured underneath your weight. The Cowgirl features a corded remote as well as smart phone app functionality to make your play even more customizable to your needs.

CalExotics

Susan Colvin founder of Calexotics

California Exotic Novelties was founded nearly 30 years ago by Susan Colvin and was the first ever woman-owned sex toy company. Colvin and the CalExotics brand completely revolutionized the pleasure products industry, curtailing trends towards customer needs and emphasizing accessibility along with the use of higher-quality body safe materials as they became more widely available.

CalExotics was the first brand to:

  • introduce waterproof toys to the market
  • offer manufacturer warranties
  • create rechargeable rabbit vibrators
  • have an all-women product development team
  • make 100% premium silicone items

and much more! Needless to say, they’re a pioneer of many of the typical features we see in toys available today.

CalExotics is known for their product’s reliability and their entry-level price points, providing pleasure to the masses no matter their personal economic circumstances. Today, they offer one of the widest selections of sex toys, from dual-stimulating rabbit vibrators to strap-on harnesses to gender affirming sex toys designed to meet the pleasure needs that reach all across the gender spectrum.

Banana Pants